Take the following question honestly before you continue read my blog posting of this week. How many of you still buying original CDs instead of downloading songs or movies for free from internet? Are you the one that against piracy and support genuine?
For this week topic, we touched upon the topic of intellectual property. So what is intellectual property and how further do you understand about it? Intellectual property is referring to creativity of brainpower by creative words, signs, names, images, and designs used in commerce. For instance, when people told you a company which is using the logo of a “tick” what will come into your mind immediately? It must be Nike Company. Even five years old children know “M” represents McDonald.
In this advance digital world, we can easily access and get music, software, e-books and movies without waste more time and money on it. In fact, we can get them for free on internet. Based on the reading of Snapper (1999), copyright and plagiarism is totally different term. What does plagiarism mean? It means by you take someone ideas and claim it as your own idea without using proper referencing. As a student, I guess every one of us very familiar with this. When we do assignment, we need to do proper referencing just to avoid being caught by lecturer of plagiarism. In order to avoid of plagiarism, whenever we used other people ideas we must make sure we quote or cited them properly.
According to Totcharove & Glele (2010), copyright is an act which provide safeguard to those creative creators, designer, writers, musicians and artists towards their own mechanism. Patents, trademarks and integrated circuits are under copyright in part of intellectual property. With copyright, creators will have ownership and for those who use their works unlawful will be considered break the rule of copyright. I agree with what stated by Snapper (1999) in his article. He mentioned that “copyright is necessary because it protects the owner of the product by granting control over the information or ideas”. Take this example for instance you are a writer in a magazine company, someone use your words without giving you proper credit or simply just copy and paste your words, how do you feel it?
After you watched the two video, how do you feel if you are PSY and found someone just copy your idea or music that created by you and claim it as their idea? All your hard work will just pop off in a blink of eyes. Copyright is like insurance for creators to protect their own property. Creators have the right to sue you if they found out that you use their music without getting permission from them.
As conclusion, copyright shelter prevents others and rewards creators. Imagine what will happen if there are other companies using the same “tick” logo as Nike Company. I am pretty sure that consumers will make mistake based on the similarity design of company logo. With the presence of law, everything is still under control and people will appreciate the hard work of creators.
JinnyboyTV 2012, KL STYLE, accessed 12/9/2012, http://www.youtube.com/watch?v=GOFkFHKVzyg
Officialpsy 2012, PSY- GANGNAM STYLE, accessed 12/9/2012, http://www.youtube.com/watch?v=9bZkp7q19f0
Snapper, J 1999, On the Web, plagiarism matters more than copyright piracy, accessed 12/9/2012, http://www.springerlink.com/content/l215064qj8kk1331/
Totcharove, P & Glele, E 2010, The ABC of Copyright, UNESCO, Paris, accessed 12/9/2012, http://www.unesco.org/fileadmin/MULTIMEDIA/HQ/CLT/diversity/pdf/WAPO/ABC_Copyright_en.pdf